Hasselblad just doesn’t seem to have brought as much to the table as Leica did, and although you do get things like a filmic “XPan” mode (based on Hasselblad’s partnership with the film manufacturer Fuji in the 1990s) and a “Pro” mode that allows you to precisely control the exposure and focus of Find X5 Pro’s camera, you don’t get the one thing we were hoping for from the famous camera maker: the very shallow focus that is possible on Hasselblad medium-format cameras because of their large image sensor size.Īpollo 12 astronaut Alan Bean with a Hasselblad camera mounted on the chest of his spacesuit.
Huawei’s Leica features, in contrast, were built right into the camera module, and were always on and almost always brilliant.Īlso, you probably won’t bother with the Find X5 Pro’s Hasselblad features most of the time anyway. Oppo’s Hasselblad camera, on the other hand, is a tad disappointing.įor starters, the Hasselblad features aren’t fully integrated into Oppo’s camera: you have to select them in a sub-menu, meaning you’ll probably forget to use them much of the time. It’s one of our all-time favourite phone cameras. It took wonderful, vivid-yet-balanced pics pretty well every time you pressed the shutter button. It’s got the Hasselblad connection, but it lacks the thing that brand most represents: a huge image sensor.Īnd, Huawei’s Leica camera was actually the best phone camera money could buy, streets ahead of the cameras on the Galaxy S and the iPhone. Oppo’s 6.7-inch Find X5 Pro, on the other hand, costs $1799, $150 more than the equivalent Samsung Galaxy S22+, which has a fractionally smaller (6.6-inch) display but otherwise very similar specs.
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Years ago, that other well-known camera brand, Leica, teamed up with Chinese phone maker Huawei to produce phones such as the Mate P20 Pro.īut this Oppo story isn’t quite a repeat of the Huawei story, which you may recall ended badly when the latter was banned from using Google’s version of the Android operating system.īack when Huawei teamed up with Leica, top-tier Chinese phones were a good deal cheaper than their Samsung and Apple equivalents, and in the case of the Mate P20 Pro represented excellent value for money. If that story sounds familiar, it’s only because it is. Hasselblad, the camera company famous for the medium-format film cameras that American astronauts used to take selfies on the moon, has teamed up with Oppo to release the Find X5 Pro, a high-end Android phone designed to compete with the best Apple and Samsung phones on the market. The Oppo Find X5 Pro has a Hasselblad camera.
Is it time to rethink our obsession with Apple and Samsung phones, and give the secondary brands another look? News that the Swedish company that first put a camera on the moon has teamed up with a Chinese phone maker to put a professional-grade camera into the hands of earthbound mortals like you and me has had us wondering here in the Digital Life Labs.
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